Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
The Outrage
The Engaged Activist is a proactive and socially conscious individual deeply committed to progressive causes. They integrate their political and social beliefs into all aspects of their life, including their purchasing decisions. Frustrated by societal injustices, they seek ways to express their values and contribute to meaningful change, prioritizing brands that align with their ethical stance and actively support social movements.
Demografía
Profesión
- •Contributing to their professional field
- •Actively engaging in social and political issues
- •Influencing change within their communities
Psicografía
Metas y Objetivos
- •Create positive social and political change
- •Stay informed on social and political issues
- •Participate in activism (online and offline)
- •Align daily life and purchasing habits with their beliefs
Valores
- •Intersectional feminism
- •Social justice
- •Racial equality
- •LGBTQ+ rights
- •Environmentalism
- •Pro-choice advocacy
- •Belief that 'the personal is political'
- •Genuine commitment and transparency from brands
Frustraciones
- •Feeling frustrated and angered by the current political climate
- •Social inequality and systemic injustices
- •Overwhelmed by the scale of societal problems
- •Wary of 'woke-washing' and performative activism from brands
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Activist accounts on social media
- •News outlets (progressive)
- •Progressive influencers
- •Community building platforms
- •Brand's mission and ethical standards
Hábitos de Compra
- •Value-driven, conscious consumer
- •Brand's mission and ethical standards are as important as the product itself
- •Informed decision-maker who researches a brand's stance and donation model
- •Willing to pay more for value-aligned products and ethical production
Cómo Ayuda la Marca
The Outrage provides 'The Engaged Activist' with a one-stop-shop for 'wearing their values,' validating their feelings of outrage, and offering a direct way to contribute financially to trusted progressive organizations. It serves as a source of community and information, empowering them to take further action and feel connected in their activism journey.
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