Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Raro Cafe
Santiago "Santi" Rojas is a creative professional living in a bustling urban center, deeply invested in cultivating a lifestyle defined by quality, authenticity, and aesthetic appeal. He sees coffee and music not just as commodities, but as artisanal crafts and expressions of identity. Santi is constantly seeking unique, high-quality, and ethically sourced products that resonate with his discerning tastes and non-conformist spirit.
Demografía
Profesión
- •Designing and implementing creative projects
- •Managing artistic or technical initiatives
- •Staying updated on industry trends and innovations
Psicografía
Metas y Objetivos
- •To perfect the craft of making café-quality coffee at home
- •To discover new, unique, and complex flavor profiles in coffee
- •To support local businesses that align with his values
- •To curate a personal collection of items (like coffee and vinyl) that reflect his sophisticated taste
Valores
- •Quality over quantity
- •Authenticity
- •Craftsmanship
- •Aesthetic appeal
- •Continuous learning
- •Transparency and ethical sourcing
Frustraciones
- •Finding consistently high-quality and truly "specialty" coffee beans that aren't mass-marketed
- •Sifting through the noise of generic brands to find ones with a genuine story and transparent sourcing
- •Wants to improve his brewing skills but finds a lot of online information overwhelming or too basic
- •Feels that many brands lack a distinct personality or character
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Specialty coffee blogs and forums
- •Design and music blogs/forums
- •Influential coffee roasters and designers on social media
Hábitos de Compra
- •Researches brands thoroughly before purchasing
- •Willing to pay a premium for quality, ethics, and story
- •Prefers subscriptions for consistent supply of specialty items
- •Buys products that align with his curated lifestyle and aesthetic
Cómo Ayuda la Marca
Raro Cafe serves Santi by providing a reliable source of high-quality, single-origin specialty coffee and the specific brewing equipment he needs, satisfying his goal of brewing exceptional coffee at home. The brand's unique identity, educational content, and inclusion of vinyl records perfectly align with his curated lifestyle and help him express his discerning tastes.
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