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Perfil del Buyer Persona
Pampered Petz Hornsby
The Devoted Pet Parent views their pets as integral family members, prioritizing their health, happiness, and well-being. They are dedicated, caring, and informed pet owners, residing in affluent areas and seeking high-quality products and expert advice to provide the best possible life for their animal companions.
Demografía
Edad:30-65+
Género:Unspecified
Educación:University Degree or Higher
Familia:Families, couples, or individuals with pets
Ingresos:Medio-Alto
Ubicación:Hornsby, Sydney, and surrounding affluent areas
Profesión
Rol:Professional
Industria:Various Professional Industries
Responsabilidades:
- •Managing professional and personal life
- •Ensuring family well-being, including pets
- •Making informed decisions for household purchases
Psicografía
Metas y Objetivos
- •Be a responsible and loving pet owner
- •Actively seek high-quality products that solve specific problems for their pet
- •Provide a safe and enriching environment for their pets
Valores
- •Their pet's health, happiness, and comfort
- •Pets are family
- •Expert advice and trustworthiness
- •Supporting local, independent businesses
Frustraciones
- •Finding trustworthy information and effective products for their pet's specific needs
- •Feeling overwhelmed by the number of products on the market
- •Finding time for pet care
Comportamiento Online
Redes Sociales
- •Pet-specific forums
Fuentes de Información
- •Online research for pet solutions
- •Expert guidance from trusted sources
- •Websites of trusted local businesses
- •Online reviews
Hábitos de Compra
- •Research products online
- •Value ability to ask for advice from knowledgeable staff
- •Loyal to trusted brands and stores
- •Willing to pay a premium for quality, effectiveness, and peace of mind
- •Book services like grooming online
Cómo Ayuda la Marca
Descripción:
Pampered Petz Hornsby helps "The Devoted Pet Parent" by validating their belief that pets are family, providing curated high-quality products and expert advice, and offering convenient online shopping combined with the personal touch of a trustworthy local business, saving them time and ensuring the best care for their pets.
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