Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Avallone – Hea maitse liidab! – Kvalit
The Discerning Host is an Estonian professional, aged 28-55, who highly values quality experiences and enjoys exploring new and interesting beverages. They frequently host social gatherings and seek out unique, high-quality drinks, balancing their appreciation for fine products with a desire for good value. They are an informed consumer who leverages online platforms to source a wide variety of alcoholic and non-alcoholic options that cater to their discerning tastes.
Demografía
Profesión
- •Managing projects and teams
- •Staying updated on market trends
- •Networking and client relations
Psicografía
Metas y Objetivos
- •To explore new and interesting beverages
- •To host successful and memorable dinners or social gatherings
- •To find the perfect drink to pair with a meal or to give as a thoughtful gift
- •To expand their knowledge about wine and spirits
Valores
- •Quality, authenticity, and knowledge
- •Responsible consumption
- •Joy of discovery and sharing good taste with friends and family
- •Convenience of a wide, curated selection
- •Making informed choices
Frustraciones
- •The selection at their local supermarket is boring or lacks quality
- •Finding specialized products like vegan or biodynamic wines is difficult
- •They lack the time to visit specialized brick-and-mortar liquor stores
- •They feel overwhelmed by choice and appreciate guidance (like food pairing suggestions)
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Product descriptions on e-commerce sites
- •Online articles/blogs on wine and spirits
- •Social media for inspiration (cocktail recipes, pairing ideas)
- •Recommendations from sommeliers or in menus
Hábitos de Compra
- •An informed and planned purchaser, not impulse buys
- •Reads product descriptions and researches before buying
- •Attracted to new arrivals and special offers
- •Comfortable and experienced with online shopping
Cómo Ayuda la Marca
Avallone acts as the trusted, expert supplier for The Discerning Host, providing a vast selection of high-quality beverages that they cannot find locally, delivered conveniently. The website's filters and expert guidance help them navigate choices, ensuring they make informed purchases that align with their appreciation for quality and good taste.
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