Tono de Marca

Bold, unapologetic, provocative, and activist-driven. It uses humor and sharp, often profane, language to make political statements. The voice is also community-focused, empowering, informative, direct, and consistently mission-oriented.

Valores de Marca

• •Activism and Political Engagement
• •Philanthropy and Financial Support
• •Intersectional Feminism
• •Social and Racial Justice
• •Ethical Production
• •Community Building

Mejores Prácticas

• •Lead with the Mission: Every piece of copy should tie back to the core mission of activism and fundraising, always linking to how it supports the cause.
• •Be Unapologetically Bold: Use direct, strong, and sometimes provocative language, including profanity or sharp humor when it serves the message, reflecting the brand's name 'The Outrage'.
• •Combine Product with Action: Frame products as tools for activism, connecting them to a greater purpose such as starting conversations, showing solidarity, and funding the movement.
• •Foster a Sense of 'Us': Use inclusive and community-oriented language ('we', 'us', 'our community') to make the audience feel part of a collective movement, not just individual consumers.
• •Maintain Radical Transparency: Continuously reinforce the promise of donating from every purchase, mentioning specific partner organizations and the impact of funds raised to build trust and prove genuine commitment.

Percepción Social

The Outrage is perceived by its target audience as an authentic and committed activist brand. Customers see it as a reliable source for merchandise that reflects their values, with purchases directly funding causes. It's viewed as a genuine participant in the movements it supports, with its provocative language reinforcing its appeal as 'one of them.'

Ejemplos de Copy

• •It's not complicated. Economic justice is a cornerstone of a functioning democracy. Demand pay equity, support women-led movements, and wear the message loud and clear. This isn't just a shirt; it's a statement. And as always, every purchase sends funds directly to organizations fighting for pay equity on the front lines. #PayWomen #EqualPay #Activism
• •They want us to be quiet. Let's get loud.
• •Feeling overwhelmed by the news? Turn that anxiety into action. This 2026 planner is designed for the activist who's ready to fight back. Packed with key dates, resources for contacting your reps, and plenty of space to plot the revolution. The perfect gift for the most persistent, pissed-off person on your list. 15% of your purchase goes to voter registration initiatives.
• •BE THE OUTRAGE. Community. Action. Apparel for the Resistance. Donating with Every. Single. Purchase.
• •Another day, another attack on trans rights. We're not just angry, we're organized. We just donated $5,000 to the Transgender Law Center. Match us if you can, and check out our LGBTQIA+ collection to keep the support going. We've got your back. #ProtectTransKids