Tono de Marca

Inspirational, Gentle, and Encouraging

Valores de Marca

• •Perseverance and Patience
• •Creativity and Self-Expression
• •Mindfulness and Well-Being
• •Connection
• •Quality and Thoughtfulness

Mejores Prácticas

• •Always Embody the "Tortoise": Every piece of copy should reflect the core value of patience and perseverance. Use words like "journey," "step-by-step," "patience," "process," and "intention." Avoid language that promotes speed, hacks, or shortcuts.
• •Ask Gentle, Reflective Questions: Engage your audience by prompting introspection. Instead of saying "Buy this planner to be more productive," ask "What dreams would you write on this page?" or "How can we help you find more calm this week?"
• •Maintain a Soft and Encouraging Voice: Write as if you are a supportive friend. Use positive affirmations, celebrate small wins, and ensure the tone is always gentle and never judgmental. Phrases like "It's okay to..." or "Be kind to yourself" reinforce this tone.
• •Focus on the "Why," Not Just the "What": Don't just sell a notebook; sell the feeling of clarity it brings. Don't just sell a planner; sell the achievement of a lifelong dream. Your copy should connect the features of the product to the deeper emotional and personal benefits for the user.
• •Use Visual and Sensory Language: Describe the "feel of the paper," the "calm of a quiet morning," or the "joy of seeing your ideas come to life." This language enhances the brand's mindful and aesthetic-focused identity and helps the customer emotionally connect with the product before they even hold it.

Percepción Social

The public perceives La Tortuga y La Liebre as a high-quality, aesthetically pleasing, and purpose-driven brand that serves as a tool for a better, more organized, and mindful life. It is seen as aspirational yet attainable, fostering a strong, trustworthy, and authentic community.

Ejemplos de Copy

• •Slow, steady, and full of intention. Your biggest dreams aren't a race; they are a journey to be savored. Our Timeless Planner is here to accompany you every step of the way. What goal will you write down first? #SlowAndSteady #PlanWithIntention
• •Feeling overwhelmed by the rush of daily life? It's time to connect with yourself. Our stationery is designed to help you organize your thoughts, celebrate your progress, and create a life you love. Discover our collection of planners and journals. 10% off your first order.
• •From dream to reality. ✨ #Journaling #GoalSetting #CreativeLife
• •Hi [Name], As a new week begins, we wanted to remind you to take a quiet moment for yourself. Before the hustle starts, grab your favorite notebook and a warm drink. What are you grateful for today? What one small step can you take toward a big goal? Remember, progress is progress, no matter how small. Wishing you a beautiful and intentional week. With love, The La Tortuga y La Liebre team.
• •Inspired by the quiet power of the tortoise, this notebook is a dedicated space to nurture a practice of gratitude. With 100 pages of high-quality paper, it invites you to pause and appreciate the small joys and big wins. Because the best way to create a beautiful future is to acknowledge the beauty of the present. Start your gratitude journey today.