Tono de Marca

professional, reliable, and customer-centric

Valores de Marca

• •Reliability
• •Customer Satisfaction
• •Efficiency
• •Quality Products
• •Transparency

Mejores Prácticas

• •Focus on Benefits, Not Just Features: While technical products have features, always translate them into benefits for the customer (e.g., "fast processor" becomes "boost your productivity"). This aligns with a customer-centric tone.
• •Reinforce Trust and Reliability: Consistently mention JD MARKET's "MercadoLíder" status, free returns, and "Compra Protegida" where appropriate. These elements directly address potential buyer concerns and strengthen the brand's perception as trustworthy.
• •Maintain a Professional and Clear Language: Avoid slang or overly casual language. The target audience is general, and the product categories (electronics, home goods) benefit from clear, concise, and professional communication.
• •Highlight Value and Convenience: Emphasize competitive pricing, special offers, and efficient delivery, as these are key motivators for e-commerce purchases and reinforce the brand's commitment to customer satisfaction.
• •Use Action-Oriented Language: Encourage immediate engagement with clear calls to action (e.g., "Shop now," "Discover," "Don't miss out"). This aligns with the dynamic nature of an e-commerce platform.

Percepción Social

highly trustworthy and reputable seller

Ejemplos de Copy

• •Transform your home with the new SmartVac Pro! Experience effortless cleaning and smart automation. With JD MARKET, you get quality you can trust and the convenience you deserve. Shop now with free shipping and Mercado Libre's Buyer Protection!
• •Unbeatable Deal Alert! Get 25% off our top-selling Gaming Headset for a limited time. Crystal-clear audio, ultimate comfort. JD MARKET brings you the best tech at the best prices, backed by our MercadoLíder guarantee. Don't miss out!
• •Boost your productivity with JD MARKET's range of high-performance laptops and essential peripherals. From powerful processors to ergonomic accessories, we have everything you need for work or play. Trust the MercadoLíder with over 10,000 satisfied customers.
• •At JD MARKET, your satisfaction is our priority. As a MercadoLíder, we're committed to bringing you quality products, fast shipping, and a seamless shopping experience on Mercado Libre. Shop with confidence, knowing you're protected every step of the way.
• •This holiday season, give the gift of technology with JD MARKET! Discover incredible deals on cell phones, electronics, and smart devices perfect for everyone on your list. Enjoy hassle-free shopping and the peace of mind that comes with a trusted MercadoLíder.