Tono de Marca

Sophisticated elegance, professional yet approachable, emphasizing a legacy of timeless Scandinavian design. Evocative, focusing on beauty and functionality, authenticity, and integrity. On social media, inspirational, highlighting collaborations and artistic process, with empowering and personal campaigns.

Valores de Marca

• •Timeless Aesthetic Design
• •Quality Craftsmanship
• •Innovative Spirit
• •Scandinavian Heritage
• •Authenticity and Integrity
• •Sustainability

Mejores Prácticas

• •Embrace Storytelling: Weave product narratives into all materials for deeper connection.
• •Use Evocative and Sensory Language: Describe feelings and paint pictures of elegance and quality.
• •Maintain a Refined and Elegant Voice: Keep language sophisticated, respectful, and avoid jargon.
• •Highlight Heritage and Craftsmanship: Consistently reference history, Danish roots, and artisan skill.
• •Showcase the 'Why' Behind the Design: Explain functionality and design philosophy for practical and thoughtful items.

Percepción Social

Generally positive, recognized as a symbol of luxury and quality craftsmanship, associated with timeless elegance and seen as high-end and aspirational. Mixed reviews on customer service. Some timepieces are viewed as 'fashion watches' in forums. Praised for unique designs, collection stories, and empowering marketing campaigns.

Ejemplos de Copy

• •Introducing 'Aurora' – a collection inspired by the ethereal dance of the Northern Lights. Each piece, a testament to over a century of Danish craftsmanship, is designed not just to be worn, but to be lived in. Discover the story of light, captured in sterling silver and brilliant diamonds.
• •Transform your space into a sanctuary of Scandinavian calm. Our new BLOOM BOTANICA vase, with its organic and sculptural form, brings the serenity of nature indoors. More than just a vase, it’s a piece of art.
• •A special thank you for being a part of our journey. As a valued member of the Georg Jensen family, we invite you to an exclusive preview of our upcoming collection. Experience the next chapter of timeless design before anyone else.
• •The PYRAMID cutlery set: A masterclass in Art Deco design. Created in 1927, its clean lines and geometric precision are as modern today as they were then. Elevate your everyday dining to an art form.
• •Since 1904, our philosophy has remained unchanged: to create designs that are both beautiful and useful. From our founder's humble beginnings as a silversmith to a global symbol of Scandinavian luxury, our commitment to artistry and innovation continues to shape every piece we create.