Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Supermercados y Tiendas Jumbo
Ana is a practical planner, typically between 30 and 55 years old, residing in urban or suburban areas of Colombia. She balances a busy work and family life, prioritizing quality, variety, and convenience in her household purchases. She seeks a one-stop shopping experience that aligns with her values of corporate responsibility and supports local producers.
Demografía
Profesión
- •Managing household purchases and family needs
- •Balancing professional duties with family life
- •Planning and organizing shopping trips efficiently
Psicografía
Metas y Objetivos
- •To provide high-quality food and products for her family
- •To find specific or international ingredients for cooking
- •To efficiently manage household shopping, balancing work and family life
- •To save money through loyalty programs and sales
Valores
- •Quality
- •Variety
- •Convenience
- •Corporate responsibility and ethical brands
- •Support for local producers
- •Trust in brand reputation
Frustraciones
- •Long checkout lines and slow service in stores
- •Poor customer service when issues arise
- •High price of some imported products
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Jumbo app or website for sales and promotions
Hábitos de Compra
- •Shops with a list
- •Member of the 'Puntos Cencosud' loyalty program
- •Makes large, periodic shopping trips to stock up
- •Hybrid shopper, making purchases both in-store and online
Cómo Ayuda la Marca
Jumbo provides Ana with an all-in-one solution for high-quality groceries and specialty products, meeting her need for variety and convenience. Its online store and home delivery save her time, and the loyalty program allows her to optimize her spending while still accessing premium goods, directly addressing her desire for efficiency and value.
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