Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Supermercados y Tiendas Jumbo
Sofia is a busy professional and a dedicated head of her household in a major Colombian city. She prioritizes quality and health for her family, seeking convenience and efficiency in her shopping to manage her limited time. While not extravagant, she is willing to invest in trusted products and brands that offer both value and superior quality.
Demografía
Profesión
- •Efficiently manage household operations
- •Plan and prepare healthy family meals
- •Ensure the home is well-stocked with necessities
- •Make informed purchasing decisions for family needs
- •Potentially manage a professional career alongside household duties
Psicografía
Metas y Objetivos
- •Manage her household efficiently
- •Plan healthy meals
- •Keep the home well-stocked
- •Find everything she needs in one place
- •Make smart purchasing decisions that balance quality and cost
- •Provide the best for her family
Valores
- •Quality
- •Health
- •Convenience and efficiency
- •Value for money (smart purchasing)
- •Sustainability and social responsibility
- •Trust in products
Frustraciones
- •Wasting time in crowded stores
- •Dealing with out-of-stock items
- •Inconsistent online shopping experiences (incorrect products, late deliveries)
- •Misleading promotions
- •Lack of transparency in pricing
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Online research (comparing prices, promotions)
- •Social media for inspiration (recipes, home decor)
- •Brand official channels (for offers)
- •Loyalty program (Jumbo Prime)
- •Live Shopping events
Hábitos de Compra
- •Researches online before shopping
- •Makes weekly or bi-weekly large shopping trips
- •Supplements with smaller, quicker trips for fresh items
- •Hybrid shopper (physical stores for fresh produce, online for convenience/bulk)
- •Uses online platform or app
- •Member of loyalty programs
- •Receptive to new digital tools (Live Shopping)
Cómo Ayuda la Marca
Jumbo helps Sofia by offering a wide selection of quality products, from fresh groceries to home goods, all under one roof, saving her valuable time. Its 'Quality doesn't cost you more' promise, combined with frequent promotions and a flexible online/in-store shopping experience, allows her to make smart, value-driven choices that align with her family's well-being without compromising quality.
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