Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Cafe Madre Selva
Sofía is a 34-year-old architect living in Medellín. She is a cultured professional who appreciates design, craftsmanship, and authenticity in all aspects of her life. With a higher disposable income, she prioritizes quality, sustainability, and ethical consumption in her purchases, always seeking products that align with her values.
Demografía
Profesión
- •Designing and managing urban or architectural projects
- •Consulting on design and aesthetics
- •Staying updated on industry trends and sustainable practices
Psicografía
Metas y Objetivos
- •To perfect her home coffee-brewing ritual
- •To discover unique, high-quality local products and support local businesses
- •To live a more mindful and conscious lifestyle
- •To deepen her knowledge and skills as a home barista
Valores
- •Quality over quantity
- •Sustainability and ethical consumption
- •Authenticity and transparency in product origin
- •Tradition and heritage
- •Personal growth and mindful living
- •Local pride and supporting local producers
Frustraciones
- •The prevalence of low-quality, commercial coffee in a coffee-producing country
- •Difficulty finding consistently excellent and interesting specialty coffee beans locally
- •Lack of reliable brands that can guide her in her coffee journey
Comportamiento Online
Redes Sociales
- •Online coffee forums
- •Facebook groups dedicated to specialty coffee
Fuentes de Información
- •Specialty coffee influencers and food bloggers
- •Design and lifestyle accounts
- •Brand websites with detailed product information (e.g., SCA scores, origin stories)
- •Customer reviews and testimonials
Hábitos de Compra
- •Researches brands thoroughly before purchasing
- •Reads reviews and product specifications (e.g., coffee varietal, processing method)
- •Willing to pay a premium for products that align with her values and quality standards
- •Loyal to brands that consistently meet her expectations and ethical criteria
- •Invests in quality coffee brewing equipment for home use
Cómo Ayuda la Marca
Cafe Madre Selva helps Sofía by providing direct access to export-quality specialty coffee with transparent origin and detailed flavor profiles, fulfilling her values for sustainability and ethical sourcing, educating her to deepen her knowledge and skills as a home barista, and connecting her to a rich tradition and meaningful story, supporting her personal evolution and mindful lifestyle.
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