Brand Tone

professional, reliable, customer-centric, environmentally conscious, and confident; direct, informative, emphasizing practical business benefits.

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Customer Satisfaction & Service Excellence
• •Efficiency & Speed
• •Affordability & Value
• •Versatility & Customization
• •Australian Owned & Operated

Best Practices

• •Prioritize Benefit-Oriented Language
• •Integrate Core Values Naturally
• •Maintain a Professional yet Accessible Tone
• •Leverage Social Proof and Testimonials
• •Emphasize Australian Ownership and Local Advantage

Social Perception

overwhelmingly positive; highly reliable and efficient supplier of high-quality, competitively priced packaging materials, with excellent, responsive customer service and fast delivery; a trustworthy partner for businesses of all sizes.

Copy Examples

• •Ship Smart, Ship Green: Introducing Smartbag's New Eco-Friendly Honeycomb Mailers – Durable Protection with a Sustainable Promise. Get yours with same-day dispatch!
• •Your Brand, Beautifully Packaged. 🎨 From logo to lasting impression, Smartbag's custom printed bags elevate your business. High-quality, fast turnaround, and designed just for you. Tag a business owner who needs this! #CustomPackaging #SmartbagAU #BrandIdentity
• •Smartbag: Your Partner in Packaging. High-Quality, Sustainable, and Delivered Fast. Australian Businesses Trust Our Bags – Why Wait?
• •Unlock Unbeatable Value for Your Business. As an Australian wholesaler, you demand quality, efficiency, and competitive pricing. Smartbag delivers all three, with bulk discounts and instant online quotes designed to save you time and money. Experience the Smartbag difference today.
• •Our classic Brown Paper Bags – Twisted Handles: The reliable choice for retailers. Crafted from 100% recycled, strong kraft paper, these bags are durable, versatile, and eco-conscious. Perfect for retail, gifts, or everyday use, with quick dispatch guaranteed.