Brand Tone

Neutral and Functional

Brand Values

• •Currently undefined as the brand is pre-launch

Best Practices

• •Define Your Brand Archetype: Is your brand a 'Sage' (knowledgeable, guiding), a 'Jester' (humorous, playful), or a 'Creator' (innovative, artistic)? Choosing an archetype provides a solid foundation for your tone of voice.
• •Create a 'Voice and Tone' Guide: Document your brand's personality. Include a 'We Are / We Are Not' list (e.g., 'We are witty and insightful; we are not sarcastic or dismissive'). This guide will ensure consistency across all marketing channels and team members.
• •Know Your Audience Intimately: A brand's tone should resonate with its target customers. If your audience is Gen Z, your language might be informal and meme-savvy. If you're targeting luxury buyers, the tone should be sophisticated and elegant. Conduct audience research to understand their communication preferences.
• •Tell a Compelling Story: Use your copywriting to narrate the 'why' behind your brand. Why was it created? What problem does it solve? Storytelling transforms a faceless business into a brand with a mission, making it more relatable and memorable.
• •Audit and Refine Consistently: Once you launch, regularly review all your content—from social media captions to customer service emails. Ensure the tone aligns with your guide. Listen to customer feedback; they will often reflect your brand's tone back to you, revealing how it is truly perceived.

Social Perception

Currently no social perception

Copy Examples

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• •A more thoughtful way of living is on the horizon.
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