Brand Tone

Nurturing, Educational, and Empowering

Brand Values

• •Inclusion and Neurodiversity
• •Perseverance and Patience
• •Expertise and Professionalism
• •Play as a Learning Tool
• •Support and Community

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like 'We know it can be challenging,' 'For those little moments of frustration,' or 'To celebrate every small win.' Acknowledge the user's perspective first.
• •Prioritize 'Why' over 'What': Instead of just describing a product's features (the 'what'), explain its purpose and benefit (the 'why'). For example, instead of 'This toy has 5 textures,' write 'Explore 5 different textures to help reduce tactile sensitivity and encourage curiosity.'
• •Use Metaphorical Language: Continue to lean on the 'Tortoise and Hare' fable. Use words like 'journey,' 'pace,' 'steady,' 'step-by-step,' and 'marathon, not a sprint' to reinforce the core brand value of perseverance.
• •Educate, Don't Just Sell: Frame every piece of content, including product descriptions, as an educational opportunity. Provide a 'Therapist's Tip' or a 'Play Idea' with each product to add value beyond the sale.
• •Maintain a Positive and Empowering Voice: The goal is to build confidence. Use active, encouraging language. Avoid jargon where possible, but when you must use a technical term, explain it simply. The audience should leave feeling capable and supported, never judged or confused.

Social Perception

A trusted, specialist resource, seen as a partner in child development, authentic and mission-driven.

Copy Examples

• •It's not about the speed of the race, but the joy in each step. Our new Sensory Pathway Kit isn't just a toy; it's an invitation to explore, feel, and grow at their own pace. Designed by therapists to help your child build confidence, one steady step at a time. #LearningThroughPlay #Neurodiversity #PatientParenting
• •Empower every student in your classroom. At La Tortuga y La Liebre, we know that one size never fits all. That’s why we provide professional-grade, adaptable tools designed for inclusive education. Let us help you create a learning environment where every child, the tortoise and the hare, can thrive. Explore our resources for educators.
• •3 Ways to Use Our Wobble Board! It's more than a balance board! 1: Improve focus during story time. 2: Create a fun obstacle course. 3: Use it as a calming, gentle rocking motion for sensory breaks. Every child plays differently! #TherapyTools #TikTokTips #InclusivePlay
• •Celebrating Every Pace of Learning. Expert-designed therapeutic and educational tools for the journey of childhood. Nurturing development through the power of play.
• •Feeling overwhelmed? Let's turn 'I can't' into 'I'm trying'. This week, we're talking about the power of perseverance. Inside, find tips from our lead therapist on fostering resilience in your child, plus a look at our favorite tools for building frustration tolerance.