Brand Tone

Authentic, energetic, community-oriented, and confidently authoritative within the Colombian skate scene.

Brand Values

• •Passion for Skateboarding
• •Accessibility & Convenience
• •Quality & Variety
• •Community Building

Best Practices

• •Maintain Authentic Language: Use informal, relatable Spanish that resonates with the target audience, avoiding overly formal or academic language. Incorporate common skateboarding slang where appropriate to reinforce authenticity.
• •Focus on the Skate Lifestyle: Emphasize the experience, freedom, and community aspects of skateboarding, rather than just listing product features. Connect products to the passion and spirit of skating.
• •Highlight Community and Local Connection: Regularly feature Colombian skaters, skate spots, and local events. Reinforce the idea that Bunker Skateshop is an integral part of the national skate scene.
• •Showcase Product Authority and Expertise: Confidently present the wide selection and quality of products. Position the brand as knowledgeable and trustworthy, a reliable source for all skateboarding needs.
• •Be Action-Oriented and Enthusiastic: Use strong verbs and exclamatory language to convey energy and excitement. Encourage engagement, whether it's exploring products, participating in events, or sharing their skate experiences.

Social Perception

Largely positive and reputable, particularly within the Colombian skateboarding community, perceived as a trustworthy retailer, a key player in the skate scene, and authentic and supportive of the skate lifestyle.

Copy Examples

• •Bunker Skateshop: Your center of gravity in Colombian skate. Equip yourself with the best, slide without limits! Free shipping nationwide.
• •Freshness on wheels! 🛹 New [Brand/Model] decks arrive at Bunker Skateshop. Ready to shred the street? Link in bio so you don't miss out on yours. #BunkerSkateshop #SkateColombia #NewDrop
• •Take advantage! ⚡️ Epic discounts on Skate Shoes. Your feet deserve the best for every trick.
• •Designed by skaters, for Colombian skaters. The Bunker [Model Name] deck offers the strength and pop you need to master any spot. Feel the local connection under your feet!
• •Join the Bunker family. More than a store, we are your crew. Explore, shop, skate.