Brand Tone

friendly, educational, and passionate

Brand Values

• •Authenticity
• •Quality
• •Education
• •Community
• •Support for Local Producers

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive guide that outlines the brand's tone, language, and style. This will ensure that all communication, regardless of the platform, is consistent with the brand's identity.
• •Tell Stories: Continue to use storytelling as a primary tool for communication. Share the stories of the coffee producers, the history of the coffee regions, and the journey of the beans from the farm to the cup.
• •Educate and Empower: Position the brand as an expert in the field of specialty coffee. Create content that educates customers and empowers them to make informed choices. This will build trust and loyalty.
• •Engage in a Two-Way Conversation: Interact with customers on social media and other platforms. Ask for their feedback, answer their questions, and make them feel like a valued part of the community.
• •Be Authentic and Transparent: Continue to be open and honest in all communication. Authenticity is a key value of the brand, and it resonates with customers.

Social Perception

trustworthy and knowledgeable source for high-quality Colombian coffee. Customers appreciate the brand's dedication to quality and its efforts to educate them about the products they are buying. The subscription service is particularly well-received, as it allows customers to explore different coffees every month. The brand has successfully built a loyal following by engaging with customers on a personal level and making them feel like part of a community.

Copy Examples

• •Meet the new star of your morning ritual. Grown in the heart of Colombia's coffee region, this single-origin bean has notes of chocolate and citrus that will transport you to the lush mountains where it was born. Ready for a journey in every cup? #ColombianCoffee #SpecialtyCoffee
• •Discover the magic of Colombian coffee with our 'Mystic Mountain' blend. This medium-roast coffee is a symphony of flavors, with a smooth, balanced body and a hint of caramel sweetness. It's the perfect companion for a quiet morning or a lively afternoon chat with friends. Every sip tells a story of tradition, passion, and the rich Colombian soil.
• •Your Coffee Adventure Awaits! Explore Our New Arrivals.
• •From Our Farms to Your Cup: The Best of Colombian Specialty Coffee.
• •Tired of the same old coffee? It's time to awaken your senses with the vibrant flavors of real Colombian coffee. At latiendadelcafe-co, we bring you the finest, hand-picked beans from the most renowned coffee regions of Colombia. Taste the difference. Feel the passion. Join the coffee revolution.