Brand Tone

authentic, empowering, inclusive, friendly, approachable, confident, direct yet warm and personal, conscientious, passionate

Brand Values

• •Inclusivity and Authenticity
• •Sustainability and Ethical Production
• •Community and Empowerment
• •Quality and Fit

Best Practices

• •Always circle back to the founding story of personal frustration and the desire for authenticity. This narrative is the heart of your brand and will resonate deeply with your target audience.
• •Feature user-generated content, testimonials, and stories from your customers. This not only provides social proof but also reinforces your values of inclusivity and empowerment.
• •Regularly communicate your commitment to sustainability and ethical production. Share details about your factories, materials, and packaging to build trust and appeal to conscious consumers.
• •Avoid gendered terms like "boyfriend jean" and instead use language that is welcoming to all identities. Frame your products as tools for self-expression and confidence.
• •Even as the company grows, retain the feeling of a brand started by two people trying to solve a real problem. Use "we" and address your customers directly to foster a sense of connection and community.

Social Perception

Positively perceived by its target audience and the broader public. Customers express strong brand loyalty due to inclusivity, quality, and excellent customer service. Many share transformative experiences, feeling confident and authentic. Recognized in media as a key player in gender-inclusive fashion. High price point is justified by quality, fit, and reduced need for tailoring.

Copy Examples

• •Your Style, Your Story. Don't just get dressed. Get seen. Our menswear-inspired collection is designed to fit you, in all your authenticity. Find the pieces that let your true self shine through.
• •The Suit That Fits Who You Are. For the boardroom, for your wedding day, for every moment you want to feel your most powerful. Our suits are crafted with premium, sustainable fabrics and a fit that celebrates you. This isn't just a suit; it's a statement.
• •More Than Fashion. A Movement. We believe in clothing that's as conscientious as you are. That’s why we’re committed to sustainable practices and ethical production. Wear the change you want to see in the world.
• •Feel the Confidence of the Perfect Fit. Say goodbye to clothes that don't get you. Our designs were born from a need for something better. Experience the difference of clothing made with your body and style in mind.
• •Join a Community That Gets It. You are not alone in your search for authentic style. We're a brand built by and for a community that celebrates individuality. Follow our journey, share your story, and be a part of the Kirrin Finch family.