Brand Tone

Professional, traditional, authentic, informative, helpful, proud of Tyrolean heritage and generational knowledge.

Brand Values

• •Tradition and Heritage
• •Quality and Craftsmanship
• •Sustainability and Nature
• •Customer Satisfaction and Safety
• •Made in Tyrol

Best Practices

• •Always Lead with Heritage: Start with the "since 1886" story. It immediately establishes credibility and a sense of enduring quality.
• •Emphasize "Handmade in Tyrol": This phrase is a powerful differentiator. Use it consistently to reinforce the brand's authenticity and connection to its alpine roots.
• •Use Quality-Focused Language: Incorporate words like "premium," "hand-crafted," "sustainable," "durable," and "precision" to describe the products and the manufacturing process.
• •Maintain a Professional and Passionate Tone: The writing should be clear and informative, but also convey the family's passion for their craft and for the sport of sledding.
• •Focus on the Experience, Not Just the Product: Sell the feeling of gliding down a snowy hill, the family fun, and the connection with nature. The sledge is the key to that experience.

Social Perception

Overwhelmingly positive; customers and reviewers associate the brand with high-quality, durable, and well-crafted sledges. Perceived as a reputable and traditional manufacturer that delivers on promises of performance and longevity. The 'Handmade in Tirol' aspect creates an image of authenticity and trustworthiness. Also perceived as offering excellent customer service and catering to specific customer needs.

Copy Examples

• •Experience the Legacy: Over 130 Years of Tyrolean Sledding Craftsmanship. Since 1886, our family has been handcrafting premium sledges in the heart of the Alps. Feel the difference that generations of passion and precision make on your next winter adventure.
• •Built for Adventure, Crafted for a Lifetime. Our touring sledges are more than just a winter accessory; they're a partner for your mountain explorations. Made from sustainable Austrian ash wood and designed for superior steering, a Kathrein Rodel is an investment in countless memories.
• •The Sound of Winter: The Whisper of a Kathrein Sledge on Snow. There's nothing quite like the crisp air of the mountains and the smooth glide of a handcrafted sledge. Discover our range of family, touring, and racing models and find your perfect winter rhythm.
• •From Our Family to Yours: The Joy of a Traditional Sledge. Create lasting family memories with a sledge that’s built with safety and fun in mind. Our classic family models are the perfect introduction to the timeless joy of tobogganing.
• •Engineered for Speed, Born from Tradition. For the thrill-seekers and the competitive spirits, our racing sledges offer unparalleled performance and precision. Honed by decades of experience and award-winning design, feel the rush of a true Tyrolean racing sledge.