Brand Tone

Enthusiastic, quality-focused, lifestyle-oriented, friendly, inviting, joyful, passionate, and proud of craftsmanship.

Brand Values

• •Quality and Durability
• •Innovation and Performance
• •Experience and Enjoyment
• •Craftsmanship/Local Production

Best Practices

• •Focus on the Experience, Not Just the Product: Emphasize the joy of cooking, gathering, and the delicious outcomes (e.g., 'tender, juicy, incomparable smoky flavor,' 'buenos momentos asegurados' - good times guaranteed) rather than just listing features.
• •Highlight Quality and Craftsmanship: Consistently mention the use of stainless steel, slow-combustion technology, and (where applicable) '100% Hecho Por Manos Colombianas' to reinforce durability and superior performance.
• •Use Evocative and Sensory Language: Employ words that appeal to taste, smell, and emotion (e.g., 'smoky flavor,' 'tender,' 'juicy,' 'unforgettable,' 'passion,' 'celebrations') to create a vivid picture for the audience.
• •Maintain an Enthusiastic and Inviting Tone: Keep the language positive, friendly, and celebratory, aligning with the brand's association with 'ahumalovers' and enjoying 'the finer things' in life.
• •Integrate Practical Benefits: While focusing on experience, ensure that key functional advantages like 'very little smoke,' 'stable temperatures,' 'minimal charcoal consumption,' and 'easy cleaning' are clearly communicated.

Social Perception

Ingrill is perceived as a reliable and trustworthy seller with high product satisfaction, especially on Mercado Libre. While product reception is positive and ratings are high, independent brand discussion outside of the selling platform is limited.

Copy Examples

• •Master the Art of Flavor. Unleash unparalleled smoky deliciousness with Ingrill's stainless steel smokers. Designed for stable temperatures and minimal charcoal, your meals will always be tender, juicy, and unforgettable.
• •Weekend vibes call for #Ingrill moments! Gather your loved ones, fire up the grill, and create memories around mouth-watering food. What's on your menu this weekend? #Ahumalovers #GrillLife
• •Experience the superior performance of the Ingrill Barrel Smoker. Crafted with 100% Colombian hands from high-grade stainless steel, it's built to last and deliver perfect results, every time. Enjoy rust-free cooking and rich, authentic smoky flavors.
• •🔥 Ignite Your Passion for Grilling! Limited-Time Offers on Ingrill Smokers! Don't miss out on our special discounts to elevate your outdoor cooking. Perfect for roasting, smoking, and baking – transform your culinary adventures with Ingrill.
• •Ready for unforgettable meals? Explore the full Ingrill collection and bring home the perfect smoker or grill today!