Brand Tone

The brand's tone is aspirational, professional, and community-oriented. It uses ambitious and forward-looking language to position itself as a leader, a polished and benefit-driven voice for corporate clients, and an enthusiastic and inclusive tone to foster a sense of belonging among the gaming community.

Brand Values

• •Performance and Talent Development
• •Innovation and Technology
• •Community and Synergy
• •Education and Next-Generation Focus

Best Practices

• •Segment Your Tone: While maintaining core values, adapt the tone for different audiences. Use a professional and benefit-driven voice for B2B communications (corporate events, partnerships) and an aspirational, energetic voice for the B2C gaming community.
• •Lead with "The Future": Consistently frame H20 as a forward-thinking institution. Use words like "next-generation," "innovation," "pioneer," and "future-proof" to reinforce the brand's position at the forefront of the industry.
• •Emphasize the Ecosystem: Go beyond just "venue" or "gaming center." Use terms like "ecosystem," "hub," "campus," and "community" to communicate the interconnected nature of the brand that brings together events, education, and business.
• •Showcase Credibility Through Partnerships: Regularly mention and tag high-profile partners like Red Bull, Samsung, Rabobank, and Predator in social media posts and marketing materials to leverage their brand authority and highlight the quality of the facilities.
• •Balance Aspiration with Inclusivity: While promoting top-tier talent and professional aspirations, ensure the copy remains welcoming to casual gamers, families, and newcomers. Use inclusive language and promote a variety of activities to show that H20 is for everyone, from pros to first-time players.

Social Perception

The social perception of H20 Esports Campus is overwhelmingly positive. Gamers and the public view it as an impressive, world-class destination with high-quality experiences and a professional yet friendly atmosphere. The business and tech community recognize it as a serious and innovative player, a vital hub driving economic growth and innovation. Media and partners laud it as a pioneering force with a unique, one-of-a-kind model globally.

Copy Examples

• •Level up your next corporate event. Swap the boardroom for our state-of-the-art Rabo Esports Stadium. With 12,000 m2 of dynamic event space, cutting-edge AV technology, and unique team-building activities in gaming and VR, H20 Esports Campus is where innovation meets engagement. Inspire your team in an environment built for the future. Contact us to book a tour.
• •Your pro journey starts here. Train on high-end Predator gear, learn from seasoned coaches, and compete in a real stadium environment. At H20, we’re more than a campus; we’re a community dedicated to developing the next generation of esports champions. Are you ready to show us your skills? #H20Esports #NextGenTalent #GamingCommunity
• •Searching for an unforgettable birthday party? Let your kids and their friends dive into the ultimate gaming experience at H20 Esports Campus! From thrilling VR adventures to their favorite games on top-tier equipment, it’s a party they’ll be talking about for years. Book your hassle-free celebration today!
• •Learning Through Play: The Future of Education. H20 Esports Campus partners with schools to offer innovative programs that use gaming to teach critical tech and social skills. Discover how we're preparing students for the jobs of tomorrow. #Education #STEM #Gamification
• •Welcome to the heart of European esports. A 12,000 m2 campus where technology, talent, and community collide. From major tournaments to grassroots gaming, we are the platform for everything new in esports and creative tech. This is H20. #Esports #Gaming #Tech #Innovation