Tono de Marca

Elegant, sophisticated, and traditional, emphasizing quality craftsmanship, heritage, and luxury. The language is aspirational, inspiring success and personal achievement, with a strong sense of national pride. It also carries a direct, motivational, and sometimes paternal tone reflecting the founder's journey.

Valores de Marca

• •Quality and Excellence
• •Tradition and Craftsmanship
• •Innovation and Design
• •Entrepreneurial Spirit and Resilience
• •Social Responsibility and National Pride

Mejores Prácticas

• •Emphasize Heritage and Craftsmanship: Consistently tell the story of the brand's origins, the founder's journey, and the artisanal process. Use terms that evoke quality and tradition, such as "handcrafted," "artisanal," and "legacy."
• •Use an Elegant and Aspirational Voice: The language should be sophisticated and inspiring. Focus on the emotions and status associated with owning a luxury product, not just its functional features.
• •Showcase National Pride: Subtly and overtly link the brand to its Colombian roots. Highlight it as a standard-bearer for Latin American luxury.
• •Maintain Visual Consistency: Ensure that all visual content—from product photography to social media posts—reflects the brand's values of elegance, quality, and sophistication. The visual identity should be clean and luxurious.
• •Channel the Founder's Persona: The founder's story of entrepreneurship and his direct, motivational voice are powerful assets. Infuse this spirit of perseverance and the pursuit of excellence into brand communications to create a more personal and authentic connection with the audience.

Percepción Social

Mario Hernández is perceived as a prestigious and high-end Colombian brand, recognized nationally and internationally for quality leather products. It is associated with luxury, elegance, and durability. The founder is a respected and influential figure. While there have been minor criticisms regarding manufacturing origin, the overall perception is of a leading luxury brand actively working to attract younger generations.

Ejemplos de Copy

• •Elegance that tells a story. Each stitch, a testament to tradition. Each detail, a whisper of modern luxury. Discover the new collection, where timeless craftsmanship meets contemporary design. Carry a legacy.
• •Designed for the man who builds his own world. Our new collection of leather accessories is crafted for the journey, for every challenge and every success. Define your path. Carry excellence.
• •From the hands of our masters to yours. This is where passion becomes a masterpiece. We celebrate the heart of our brand: the artisans who weave dreams into every piece. #MarioHernandez #HechoAMano #ColombianLuxury
• •A Touch of Timeless Luxury. For a limited time, enjoy exclusive access to iconic pieces that define elegance. An invitation to own a part of our heritage.
• •It started with a dream and three sewing machines. Today, it’s a symbol of Colombian pride. The story of Mario Hernández is one of resilience, quality, and the relentless pursuit of a vision. Be part of our history.