Tono de Marca

inspiring, educational, and approachable

Valores de Marca

• •Environmental Restoration
• •Sustainability
• •Transparency
• •Ethical Production & Community Impact

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission. Whether it's a headline or a product detail, the "10 trees" promise and the goal of restoration should be front and center. This reinforces the brand's primary value proposition.
• •Use Empowering, Inclusive Language: Frame the customer as a partner and an agent of change. Use words like "we," "together," and "join us" to foster a sense of community. The tone should be about collective action, not just a simple transaction.
• •Balance Inspiration with Education: Pair aspirational messages about changing the world with tangible facts. Mention the sustainable materials, the B Corp certification, water saved, or the veritree tracking system to build credibility and educate the consumer.
• •Keep It Simple and Tangible: The core message—"buy an item, plant 10 trees"—is powerful because of its simplicity. Avoid overly technical jargon. Translate complex benefits (like carbon sequestration) into easy-to-understand impacts, such as "cleaning the air we breathe."
• •Be Visually and Verbally Cohesive: Ensure the copy complements the brand's visual identity. The natural, earthy color palette and outdoor-focused photography should be paired with copy that evokes nature, comfort, and authenticity. The tone should consistently feel as calm, grounded, and positive as the imagery.

Percepción Social

Overwhelmingly positive; customers perceive tentree as an authentic, trustworthy, and highly ethical brand offering high-quality, comfortable products. They feel empowered by contributing to environmental causes through their purchases, despite minor criticisms regarding product fit or ambitious planting goals.

Ejemplos de Copy

• •Wear the Change. Plant the Future. This isn't just a hoodie. It's 10 trees planted, ecosystems restored, and a step towards a healthier planet. Made with Earth-First materials so you can feel good, inside and out. Join the movement. #tentree
• •Style that feels good. And does good. Our super-soft, sustainable fabrics are designed for comfort and crafted for a better world. Every item plants 10 trees.
• •Your next favorite tee just planted 10 trees.
• •Made from our signature TreeBlend fabric (a mix of recycled polyester, TENCEL™, and organic cotton), this tee uses 75% less water than a conventional t-shirt. It's buttery-soft, breathable, and designed for everyday adventure. Oh, and it plants 10 trees, helping to pull carbon from the atmosphere and create jobs in communities that need them most. Good for your wardrobe, great for the world.
• •Every tentree purchase has a purpose. It starts with an item made from sustainable materials... and ends with 10 trees in the ground, right where the Earth needs them. Plant with us. Swipe up.