Brand Tone

Professional, Innovative, Informative, Educational, Empowering, Accessible, and Purpose-Driven

Brand Values

• •Innovation
• •Financial Inclusion
• •Data-Driven Decision Making
• •Collaboration/Partnership
• •Empowerment
• •Problem-Solving

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional yet approachable, innovative, empowering), key messaging points, and words to use/avoid. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Simplicity (especially with complex tech): While Dondo is AI-focused, the benefits should be communicated clearly and simply, avoiding overly technical jargon where possible, especially in broader communications. Focus on the what it means for you aspect.
• •Emphasize the Why (Purpose-Driven): Consistently weave in Dondo's mission of financial inclusion in Latin America. This adds depth and a relatable human element to the technological aspect of the brand.
• •Tailor Tone to the Platform and Audience: While maintaining core consistency, slightly adjust the tone for different platforms. LinkedIn can be more formal and B2B-focused, while Instagram can be more engaging, visual, and educational for a slightly broader audience.
• •Be Data-Informed but Human-Centric: Highlight the power of AI and data, but always connect it back to the human impact – empowering businesses to serve more people and individuals to access opportunities. Showcase success stories or case studies when possible (even if anonymized for B2B).

Social Perception

As an Innovator, As a B2B Solution Provider, As Mission-Oriented, Emerging Presence

Copy Examples

• •Headline (Website/LinkedIn): Unlock the Future of Credit in Latin America. Dondo: AI-Powered Financial Inclusion.
• •Instagram Post (Educational): Demystifying credit scores! 💡 Our AI goes beyond traditional data to create a fairer financial future for more people in LATAM. Learn how Dondo is changing the game. #Fintech #AI #Credit #FinancialInclusion #LatAm
• •B2B Email Subject Line: Partner with Dondo & Expand Your Reach to Creditworthy Customers in LATAM.
• •Website About Us Snippet: At Dondo, we're not just building AI; we're building bridges. Bridges to smarter credit decisions for institutions and greater financial opportunities for millions across Latin America. Join us in reshaping the financial landscape.
• •LinkedIn Ad Copy: Traditional credit scoring is leaving millions behind. Dondo’s AI-driven platform empowers financial institutions to identify and serve new creditworthy segments in Latin America, safely and efficiently. Discover intelligent growth with Dondo.