Brand Tone

Supportive, Professional, Collaborative

Brand Values

• •Empowerment and Support
• •Collaboration and Community
• •Education and Continuing Development
• •Advocacy
• •Resource Sharing and Access

Best Practices

• •Lead with Empowerment: Always frame communication around how the service or program will empower, support, or strengthen the member. Use active, encouraging verbs like "empower," "build," "connect," and "grow."
• •Maintain a Professional, Yet Approachable Tone: Avoid overly casual slang, but don't be so formal that the message feels cold or bureaucratic. The tone should be that of a trusted, knowledgeable colleague.
• •Be Community-Centric: Consistently use words like "community," "network," "members," and "together." This reinforces the collaborative value of the organization and makes members feel part of a collective effort.
• •Focus on Practical Benefits: Clearly state what the member will get or be able to do as a result of the offering. Instead of just listing features of a workshop, describe the skills they will walk away with.
• •Keep it Clear and Direct: The audience consists of busy professionals. Communications should be concise, well-structured, and easy to scan. Use clear headlines, bullet points, and bold text to highlight key information like dates, deadlines, and core benefits.

Social Perception

Within its specific professional sphere in Central New York, CLRC is perceived as an essential backbone for the library community. Member institutions and library professionals view it as a vital resource for funding, training, and networking. The availability of grants and professional development awards is often highlighted in testimonials from recipients, showcasing the direct, positive impact CLRC has on individual careers and institutional projects. Its role as a facilitator for resource sharing and digitization is critical, particularly for smaller institutions that may lack the necessary budget or staff. The general public outside of the library world has little to no awareness of CLRC, as its target audience is highly specialized.

Copy Examples

• •Your next big idea starts here. The CLRC Catalyst Grant is back to help you turn ambitious plans into reality for your community. We’re funding innovative projects that empower libraries and archives across Central New York. What will you create? Apply by [Date].
• •Don't let your history fade. Learn to preserve and share your community's unique stories in our upcoming webinar, "Digitization for Everyone." We'll provide the practical skills you need to manage digital collections, no matter your budget. Register for free—your legacy is worth it.
• •Stronger together. Join a network of over [Number] libraries and archives dedicated to building a more vibrant Central New York. A CLRC membership connects you with vital resources, expert support, and a community that understands your goals. Become a member and amplify your impact.
• •Connect, Learn, and Lead. You're invited to the 2025 CLRC Annual Conference! Join your colleagues for a full day of inspiring keynotes, hands-on workshops, and essential conversations about the future of our libraries. Registration is free for all members.
• •Stuck on a project? We've got your back. Whether it's cataloging a new collection or planning an outreach event, sometimes you just need an extra hand. CLRC's Project Assistance Service offers up to 15 hours of direct support to help our members cross the finish line. Let us know how we can help.