Brand Tone

authentic, passionate, traditional, professional, quality-focused, engaging, and inviting.

Brand Values

• •Quality and Excellence
• •Tradition and Heritage
• •Social and Environmental Responsibility
• •Innovation
• •Community and Family

Best Practices

• •Emphasize Authenticity and Origin: Always connect the product back to its Colombian roots and the Quindío region. Use storytelling to highlight the heritage and tradition behind the coffee.
• •Use a Passionate and Evocative Tone: Employ descriptive language that conveys a love for coffee and the craft of making it. Words like 'passion,' 'magic,' and 'heart' align well with the brand's established voice.
• •Highlight Quality and Craftsmanship: Consistently mention the high standards of the coffee, from the selection of beans to the roasting process. This reinforces the brand's position as a premium product.
• •Communicate Social and Environmental Responsibility: Regularly share information about sustainability efforts, fair trade practices, and community support. This appeals to conscious consumers and strengthens brand loyalty.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of the copy is reflected in the visual elements used in marketing materials and on social media. A cohesive identity will make the brand more memorable and recognizable.

Social Perception

The public perceives Café Quindío as a high-quality, authentic Colombian coffee brand. Customers often praise the unique and rich flavors, describing it as a 'sensory journey'. It is seen as a reliable and prestigious choice for coffee connoisseurs, and its commitment to sustainability and support for local farmers contributes to a positive public image. The brand is also recognized as a globally acknowledged entity due to its international expansion.

Copy Examples

• •Taste the Tradition in Every Cup. From the heart of the Colombian coffee axis, Café Quindío brings you more than just coffee; we bring you a legacy. Each bean is hand-selected, honoring generations of coffee-growing expertise. Discover the authentic flavor of Colombia.
• •Sustainably Sourced. Passionately Roasted. We believe great coffee shouldn't come at the expense of our planet. That's why we partner with local farmers and environmental organizations to bring you a coffee that's as good for the earth as it is for your morning routine.
• •From Our Family to Yours. Café Quindío began as a family dream, and that love for coffee is still at the heart of everything we do. Join our family and experience the warmth and passion of true Colombian coffee.
• •Innovation Meets Heritage. While we honor the timeless traditions of coffee making, we also embrace the future. Try our new biodegradable coffee pods and discover a convenient way to enjoy the classic Café Quindío taste you love.
• •The Perfect Brew for the Conscious Connoisseur. For those who appreciate the finer things in life, but also care about their impact. Our award-winning coffee is a testament to what's possible when quality, tradition, and responsibility come together.