Brand Tone

Accessible, Friendly, Reliable, Trustworthy, Modern, Innovative, Proudly Mexican, Conscious, Responsible, Practical, Solution-Oriented

Brand Values

• •Quality & Durability
• •Innovation & Design
• •Customer-Centricity
• •Accessibility & Value
• •Sustainability & Social Impact
• •National Pride

Best Practices

• •Develop a Brand Style Guide: Create a comprehensive document outlining specific vocabulary, grammar rules, preferred sentence structures, and a list of approved and unapproved terms. This ensures all content creators use a unified voice, regardless of the platform.
• •Emphasize Key Brand Pillars: Consistently weave in mentions of 'innovative design,' 'Mexican quality,' '3-year warranty,' and the 'Una compra, un árbol' initiative across all communication channels to reinforce core values and differentiators.
• •Focus on Benefits, Not Just Features: While listing product features is important, the copy should primarily focus on how these features translate into tangible benefits for the target audience (e.g., 'saves time,' 'enhances home aesthetics,' 'provides peace of mind').
• •Maintain a Friendly yet Professional Tone: Strike a balance between being approachable and inspiring trust. Avoid overly casual language that might undermine the perception of product quality, but also steer clear of jargon that could alienate the family-focused audience.
• •Address and Mitigate Service Concerns: Proactively address potential customer service issues in messaging by highlighting dedication to support, warranty processes, and accessible contact methods. This builds trust and demonstrates a commitment to resolving problems, turning a potential weakness into an opportunity for reassurance.

Social Perception

Avera.mx is largely perceived positively as a reputable Mexican brand offering good quality appliances at competitive prices. It is seen as innovative, modern, and socially responsible due to its reforestation initiative. However, there are some perceived challenges related to post-sale customer service, installation, and response times for issues. Overall, it's considered a rising star in the Mexican e-commerce landscape.

Copy Examples

• •Upgrade your kitchen without breaking the bank! Discover Avera's innovative appliances with up to 3 years warranty, free shipping, and interest-free months. Quality, design, and savings, all for your home. Shop now and experience the Avera difference!
• •Unlock your culinary potential with Avera's electric built-in oven! Designed for modern homes, its precise temperature control and innovative functions ensure perfect results every time. Durable, stylish, and backed by our Mexican quality. Your next masterpiece awaits.
• •More than just an appliance. With every Avera purchase, you're not only investing in your home's future but also helping plant a tree in Mexico. Experience premium quality that cares for your family and our planet. Choose Avera, choose green.
• •Happy homes choose Avera! Join thousands of satisfied Mexican families who are transforming their kitchens with our high-performance appliances. 'Easy to install, elegant design, super functional!' - Ana P. M. See why Avera is the smart choice.
• •Tired of cold showers? Avera's instant water heaters deliver reliable, on-demand warmth with sustainable technology. Enjoy comfort and efficiency, designed for your family's needs. Enjoy consistent hot water, the Avera way.