Brand Tone

modern, aspirational, practical, value-driven, trustworthy, reliable, approachable, customer-centric, proudly Mexican (subtle)

Brand Values

• •Innovation
• •Quality & Durability
• •Accessibility & Affordability
• •Customer Satisfaction
• •Convenience

Best Practices

• •Maintain a Unified Brand Voice Across All Channels: Ensure that whether the content is on the website, social media, or customer service responses, the tone remains consistent – modern, aspirational, practical, and trustworthy. Use a style guide to define key phrases, preferred terminology, and words to avoid.
• •Focus on Benefits, Not Just Features: While product features are important for appliances, always translate them into direct benefits for the customer (e.g., "9 integrated functions" becomes "precision and versatility for every dish"; "energy efficiency" becomes "savings on your bills").
• •Emphasize Value Proposition Clearly: Consistently highlight key differentiators like "interest-free installments," "free shipping," and the comprehensive "warranty" in all relevant communications to reinforce the brand's commitment to affordability and peace of mind.
• •Use High-Quality Visuals to Complement Copy: Especially on visual platforms like Instagram and the website, pair compelling copy with professional, aspirational imagery of products in attractive home settings. This reinforces the "innovative design" and "renew your home" narrative.
• •Address and Mitigate Service Concerns (Implicitly or Explicitly): While copy is not direct customer service, consistent messaging about prompt delivery, reliable support, and clear communication can proactively address common pain points identified in social perception. For instance, an emphasis on "seamless installation" or "dedicated technical support" can build confidence, even if the primary copy is promotional. This requires internal alignment with customer service teams.

Social Perception

Generally positive with high customer ratings (4.8/5 on avera.mx, 4.9/5 on Judge.me), praising modern design, quality materials, and value for money. Perceived as trustworthy due to warranties and after-sales support. However, there are significant concerns regarding customer service (installation, response times, refund policies) and some product-specific issues (noise, maintenance).

Copy Examples

• •Renueva tu cocina con estilo y sin preocupaciones. Descubre la innovación Avera: Diseño de vanguardia, 3 años de garantía y envío gratis a todo México. ¡Equipa tu hogar con hasta 12 meses sin intereses! Tu espacio, tu estilo, tu Avera.
• •Transforma tus momentos culinarios con la Parrilla de Inducción Avera. Eficiencia, seguridad y un diseño que elevará tu cocina. ¿Listo para cocinar como un chef? ¡Link en bio para descubrir el tuyo! #AveraCocina #HogarModerno #DiseñoInnovador
• •Horno Empotrable Eléctrico Avera 220V: Eleva tus creaciones. Con 9 funciones integradas y 67L de capacidad, este horno te ofrece precisión y versatilidad para cada platillo. Su diseño elegante se integra perfectamente en tu cocina, y nuestra garantía de 3 años asegura tu tranquilidad.
• •¡Bienvenido a la familia Avera! Prepárate para descubrir cómo la innovación y el diseño pueden transformar tu hogar. Como agradecimiento, disfruta de un 5% de bienvenida en tu primera compra. Tu viaje hacia un hogar más moderno y funcional comienza aquí.
• •¿Aburrido de tu cocina? ¡Dale un giro con Avera! De lo aburrido a lo increíble en un instante. #CocinaAvera #UpgradeTuHogar #MesesSinIntereses