Brand Tone

The brand's tone is a blend of sophisticated expertise and communal accessibility. It is knowledgeable, trustworthy, refined, communal, and inspiring.

Brand Values

• •Quality
• •Expertise
• •Variety
• •Heritage & Trust
• •Community

Best Practices

• •Always Weave in "Hea Maitse Liidab!": This slogan is the brand's soul. Use it as a sign-off or integrate its philosophy ("bringing people together," "shared moments") into the body of the text to reinforce the community value.
• •Educate, Then Sell: Frame product promotions with helpful information. Instead of just "New Gin on Sale," try "The Secret to a Perfect G&T? It Starts Here." Link to blog posts or offer quick tips (e.g., "Garnish with rosemary for a fragrant twist!").
• •Balance Expertise with Warmth: Use sophisticated language when describing a product's origin or flavor profile (e.g., "notes of cassis and leather") but keep the call to action warm and relatable (e.g., "perfect for your next dinner party").
• •Speak to the Occasion: Connect products to real-life moments. Write copy that helps customers envision using the product—whether for a "cozy evening," a "celebratory toast," or a "summer barbecue." This makes the purchase feel more meaningful.
• •Maintain a Premium Voice: Ensure all copy is well-written, free of errors, and polished. The language should reflect the premium quality of the products offered, reinforcing the brand's trustworthiness and authority.

Social Perception

Avallone is perceived as a highly positive and reliable industry authority, a dependable and premium online retailer, and a valuable educational resource for beverages.

Copy Examples

• •Here's to sunshine in a glass. ✨ Introducing the new Nephalia Rosé, a crisp and elegant wine with notes of wild strawberry and citrus. It's the perfect companion for light salads, grilled fish, or simply a moment of peace on the terrace. Because the best moments are shared. Hea maitse liidab! #Avallone #RoséSeason #GoodTasteUnites #HeaMaitseLiidab #NewWine
• •Make the Weekend Memorable. From barbecue-ready reds to crisp aperitifs, find the perfect drinks for your weekend gathering. Fast delivery straight to your door. #HeaMaitseLiidab
• •Your Home Bar, Elevated. Unleash your inner mixologist! Our new Cocktail Kits include everything you need to craft the perfect Gin & Tonic or Aperol Spritz, from premium spirits to artisanal mixers. Gather your friends—good taste unites! Shop now for fast delivery.
• •An Italian Escape 🇮🇹 | Sommelier-Selected Wines for Pasta Night. Discover bold reds and crisp whites that will transport you straight to Tuscany. Hea maitse liidab!
• •The Explorer's Red Wine Case (6 Bottles). Curated by our sommeliers, this case is a journey through the world's finest red wine regions. From a robust Argentinian Malbec perfect for grilled meats to a silky French Pinot Noir for a thoughtful evening, each bottle tells a story. Discover your new favorite and bring your friends together—because good taste unites.