Brand Tone

Caring and Nurturing, Trustworthy and Reassuring, Warm and Friendly, Tender and Affectionate

Brand Values

• •Love and Affection
• •Quality and Comfort
• •Protection and Security
• •Joy of Parenthood
• •Personalization

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., loving, gentle, safe, joyful), "do's and don'ts" for language, and target audience personas. Share this with everyone who creates content.
• •Emphasize "Love" and "Care": Consistently use words and phrases that convey affection, tenderness, and meticulous attention to detail in product creation and customer interactions. The phrase "hecho con amor" (made with love) is a good anchor.
• •Focus on Benefits for Baby and Parent: Frame product descriptions and marketing messages around the comfort, safety, and joy that the products bring to both the child and the parents. Highlight the peace of mind that comes with quality.
• •Use Gentle and Evocative Language: Employ soft, reassuring, and heartwarming words. Metaphors related to angels, protection, and tenderness can be effective if used genuinely and not excessively.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media posts, product packaging, customer service interactions, and any advertisements is harmonious and reinforces the same brand personality. Regular audits of content can help maintain this consistency.

Social Perception

The brand name "Ángel de mi guarda" is inherently positive and resonates with concepts of protection, spirituality, and love, particularly relevant in the context of babies. Customers likely perceive the brand as one that cares about the well-being and comfort of babies. The offering of personalized products can lead to a perception of a thoughtful and special brand. The focus on "premium products" suggests an expectation of higher quality and potentially higher price points, appealing to consumers seeking the best for their babies.

Copy Examples

• •Website Homepage Banner: "Wrap your little angel in heavenly comfort. Discover our collection of baby essentials, crafted with love and care, just for them."
• •Instagram Post (Product - Personalized Blanket): "Every stitch, a whisper of love. Our personalized baby blankets are more than just a gift; they're a warm embrace, a cherished keepsake for your 'ángel de mi guarda'. DM us to create yours today! #AngelDeMiGuardaBebes #MadeWithLove #BabyBlanket"
• •Facebook Ad (Targeting New Parents): "Welcoming your little one? Ángel de mi guarda offers beautifully designed, premium essentials to make those first moments even more special. From the softest towels to supportive nursing pillows, we're here for you and your baby. Shop now and enjoy free shipping in Colombia! [Link]"
• •Product Description (Nursing Pillow): "Support, comfort, and precious bonding moments. Our ergonomic nursing pillow is designed to provide optimal support for both mom and baby, because we believe every feeding time should be a peaceful and loving experience. #NurturingComfort #BabyCare"
• •Email Newsletter Subject Line: "A Little Piece of Heaven for Your Baby Angel ✨"