Tono de Marca

Romantic, Nostalgic, Gentle, and Poetic

Valores de Marca

• •Timelessness over Trends
• •Intentional & Mindful Living
• •Femininity and Romance
• •Storytelling & Connection
• •Sustainability as a Practice

Mejores Prácticas

• •Use a Poetic and Sensory Vocabulary: Incorporate words that evoke feelings, textures, and memories. Phrases like 'whispers against the skin,' 'soft muted tones,' or 'dewdrops on wildflowers' are more aligned with the brand than simple, direct descriptions.
• •Tell a Story, Don't Just Sell a Product: Frame every piece of clothing within a larger narrative. The copy should inspire the customer to imagine the life they could live while wearing the garment—where they would go, what they would do, and how they would feel.
• •Embrace the 'I' of the Founder: The personal, earnest voice of the founder, Rodellee Bas, is a key part of the brand's authenticity. Writing blog posts, newsletters, and even some social captions from her perspective strengthens the personal connection with the audience.
• •Focus on the 'Why,' Not Just the 'What': The copy should always tie back to the brand's core values: intentional living, timelessness, and finding beauty in simplicity. Explain *why* a piece is special—because it's timeless, because it supports a slower way of life, because it was made with care.
• •Maintain Visual and Verbal Harmony: The gentle, romantic, and nostalgic tone of the writing must always match the brand's visual identity—the soft lighting in photos, the pastoral settings, and the classic styling. Consistency across all mediums creates a powerful and immersive brand world.

Percepción Social

Largely positive among those who appreciate its romantic, nostalgic, and curated aesthetic, perceiving it as authentic due to the founder's personal involvement. Critiques sometimes arise regarding the perceived quality and manufacturing of modern items compared to their price point, suggesting concerns about 'fast fashion' despite the brand's mindful positioning.

Ejemplos de Copy

• •Some dresses are made for dancing, others for dreaming. The Meadowlark Dress is for the quiet moments in between. Crafted from a soft, breathable cotton that whispers against the skin, its silhouette is reminiscent of a forgotten wildflower found pressed between the pages of a beloved book. With delicate pintuck details and a skirt that sways with every thoughtful step, it’s a piece made for afternoon teas, gentle strolls through the garden, and living the poetry of your everyday.
• •There's a certain magic in the golden hour, when the world softens and the day pauses to take a breath. It’s in these moments we are reminded of the simple, profound beauty that surrounds us. It isn't about the grand adventures, but the quiet contentment found in a sunbeam, a gentle breeze, and the feeling of being right where you belong. ✨
• •For Rainy Days & Pages Turned
• •Adored Vintage was born from a daydream—a longing for a slower, more intentional way of life. We believe that what you wear is more than just fabric; it's a feeling, a memory, a quiet companion to your story. Our pieces are thoughtfully chosen not to follow the fleeting trends, but to become part of the life you are lovingly building, one beautiful day at a time.
• •Tired of chasing trends? Find your forever style with us. Our vintage-inspired pieces are crafted for women who find beauty in the details and joy in a life lived with intention. Discover clothing that feels like coming home. Shop the new collection.